How Your Church Culture Makes or Breaks Your Brand
Your church has a logo, a color palette, maybe even a full brand guide. But the version of your church people actually trust isn't hanging in a style guide. It's showing up in a stretched staff meeting, or in how a volunteer gets thanked. Spencer Passwater, Director of Brand Squad at Church Media Squad, on the gap between culture and brand, and what it's costing churches.
Why Church Brand Consistency Matters More Than Your Best Graphic
Most church creative teams can name a Sunday they're proud of. Fewer have a body of work they'd stand behind. Bennett Tobias, COO of Church Media Squad, on why church brand consistency matters more than your best graphic.
Why Your Church Branding Matters
A good brand is like a friend who always shows up—it's clear, consistent, and cool. Explore the “7 Cs” of branding and learn how a catchy yet meaningful brand matters for a church.
Does our church logo matter?
If you're wrestling with questions about church branding, you're not alone. Read more about a topic that might just be the epitome of "seemingly trivial but sneakily significant"—your church logo.